Cold-pressed and locally made, Simple Science Juices provides Kansas City with nutritional on-the-go options. Their high quality, innovative product line of cold-pressed juices and organic food has been well received, resulting in a rapid expansion in 2016 and 2017. While growing out of their first start-up location to 6 storefronts, the design team evolved the brand into a physical realization of space. A consistent, quality brand image is integrated into the design of each of the store locations, providing a customer experience on par with the quality of the product. This design is meant to flex, to become hyper local with each neighborhood expansion and lends itself to a kit-of-parts approach.
The interface between store employee and visitor is intentional in every store, providing each customer with a curated experience that is on par with the quality of the product. Customers are greeted as they walk in, at the cooler, where the education around clean eating and juicing begins. Infographics and display of product helps to inform customers of the benefits received from each item. A simple point of sale doubles as a tasting counter.
A consistent, quality brand image is integrated into the design elements of the prototype and applied in each location to fit. A kit-of-parts was created to provide a cohesive yet unique look to each location. Moments of specific colors provide consistency, maintainability, and recognition. Imagery, art direction, technology, and physical space contribute to the holistic brand experience. The brand identity expanded, reflecting the natural flavors, textures, and colors of the raw and organic ingredients used in each product.
SUITABILITY OF THE DESIGN TO THE PROJECT CHALLENGES
Beginning with the first 900sf store, increasing to 1500sf and then shrinking to a cozy 400sf footprint, the store prototype has been refined to the simplest need - reflecting the brand itself. Simple. Creating a prototype and a kit-of-parts allowed for each design to inform the other and to create a unique yet holistic experience at each location.
SUMMARY OF THE INTEGRATION OF INTERIOR DESIGN AND ARCHITECTURE
In the exterior sense of architecture, the storefronts act as a living billboard for Simple Science Juices displaying both the brand and its wares to all who pass by. Internally, emphasis was placed on the visitor experience. Investigation into visitor interactions with both the physical space and the product was used to create the layouts and informed what materials and colors needed to be used for the interior.
SUMMARY OF BENEFITS TO THE CLIENT, OUTCOMES
Clean and modern lines are complimented by the natural earth tones and vivid greenery, together forming a brand that is cohesively fresh, locally influenced, and scientifically informed. Visitors to Simple Sciences Juices walk away feeling as if they have joined a community of enthusiastic, health-conscious friends.