International Interior Design Association Recognizes Helix Architecture + Design and Pulse Design Group for Innovative Design

Each year the International Interior Design Association (IIDA) honors outstanding originality and excellence in the design and furnishings of healthcare interior spaces at their Healthcare Design Awards. Among the projects selected for 2018 is Blue Cross and Blue Shield of Kansas City’s (Blue KC) new Spira Care Centers. Spira Care, an innovative new offering from Blue KC, approaches the healthcare experience from a holistic, patient-centered standpoint.

Blue KC collaborated with design architect Helix Architecture + Design, healthcare architecture firm Pulse Design Group and integrated marketing agency Barkley to reimagine the patient experience. The team utilized ethnography, focus groups and qualitative research to create a plan for Spira Care. The result is a primary care center experience unlike anything currently on the market.

Care Centers welcome members with bold graphics, a large bar-height reception desk, a lounge with soft seating and a coffee bar. Member experience and comfort were central to the design of the exam rooms, which include built-in bench seating and a small consultation area to discuss care with your provider. To truly welcome guests, the design team used materials and furniture not typically found in healthcare facilities.

Care Guide rooms, which are used for post-appointment conversations with a knowledgeable member of the Care Team, allow patients to coordinate further care, understand costs or review plan benefits. Other key spaces include provider and administrative workspace, conference and break rooms, and clinical support areas.

The first two Spira Care Centers opened in January 2018 and April 2018 in Olathe, Ks. and Mission, Ks. respectively. The overwhelming success of the first two Care Centers has led Blue KC to initiate development of additional locations throughout the Kansas City metro area. Beginning in January 2019, eligible members will have greater access to the Spira Care experience at new Care Centers in Liberty, Lee’s Summit and the Crossroads District of Kansas City.

Members of the Spira Care Center design team will be accepting the award at the 2018 Healthcare Design Awards reception at IIDA Headquarters in Chicago on November 8, 2018. In addition, the project was recognized with a silver award in the Healthcare & Assisted Living category at the IIDA Mid America Design Awards on October 19, 2018.


About Helix Architecture + Design

Helix Architecture + Design is an integrated architecture and interior design firm headquartered in Kansas City. The firm has consistently been recognized for outstanding quality, superior client service and leadership in the community. Helix’s work with visionary clients has contributed to the recent $6-billion revitalization of downtown Kansas City, where the firm has led more than 60 projects across a diverse portfolio of civic, workplace, academic, cultural, mixed-use, multifamily and hospitality facilities. In addition to leading the design of notable buildings throughout the Kansas City region, our team members are actively engaged in supporting civic, non-profit and arts organizations that align with our mission of being a catalyst for positive change within our community.

About Pulse Design Group

Pulse Design Group is a full-service architectural design firm with over 35 years of experience in healthcare architecture. Since our founding, we have worked with more than 50 healthcare systems on more than 3,000 projects. We offer in-house architecture, interior design, medical equipment planning and virtual reality design services. We strive to develop long-term, professional relationships with our clients; one capable of guiding them through every aspect of a project. Our innovative approach has positioned our firm as a regional leader in the field of healthcare design.

About Blue Cross and Blue Shield of Kansas City

Blue Cross and Blue Shield of Kansas City, the largest not-for-profit health insurer in Missouri and the only not-for-profit commercial health insurer in Kansas City, has been part of the Kansas City community since 1938. Blue Cross and Blue Shield of Kansas City provides health coverage services to more than one million residents in the greater Kansas City area, including Johnson and Wyandotte counties in Kansas and 30 counties in Northwest Missouri. Our mission: to provide affordable access to healthcare and to improve the health of our members. Blue Cross and Blue Shield of Kansas City is an independent licensee of the Blue Cross and Blue Shield Association. For more information on the company, visit its website at BlueKC.com.

 About Barkley

Barkley is a 400-partner independent idea company headquartered in Kansas City, Missouri with offices in Pittsburgh, Boulder and New York. Barkley is a hybrid in the sense that we have world-class business strategists partnered with world-class creative talent. So we’re not just an agency. And we’re not just a consultancy. We are an Idea Company. We offer breadth and depth in capability and expertise across transformational strategy, design, experience, communications and activation. We believe the most powerful way to bring a brand to life is to unite a truly-integrated team with a vision for your brand’s biggest possible future.