LOCATION DERBY, KANSAS / SHAWNEE, KANSAS /
NORTH KANSAS CITY, MISSOURI / ENNIS, TEXAS
SIZE 1,500-1,700 SF
OPENED 2015 / 2016
IMAGES EL DORADO
To date, Chipotle has created two models for its groundbreaking, food-sector defining restaurants. The first, now called Legacy, or 1.0, was the result of a hands on, DIY, hardware store-sourced environment created largely by Chipotle founder Steve Ells. The spaces clearly conveyed a sense of purity of material, directness of use and installation, while at the same time performing in an uncompromising, healthy way. In late 2014, Chipotle introduced Moment design, or 2.0, created by Thaddeus Briner of New York architecture firm Architecture Outfit.
In 2015, spurred by a desire to bring their quality offerings to a broader audience, Chipotle approached el dorado to completely re-imagine the design of a Chipotle store with a goal of reducing capital expense by 20%, kicking off the design of 3.0. As well as reducing investment costs, four additional rules were given: same menu, same name, keep the kitchen on full display and maintain an interactive service model.
Two approaches were developed for organizing the kitchen: “front load” and “side load,” referring to a standardized method of adapting new and existing commercial spaces to a Chipotle 3.0. Steps to achieve financial goals were identified: build less, define the kitchen, optimize dining and streamline movement. el dorado designed four full-scale, in-house prototypes for the front and side load concepts, modeling and testing the full range of new possible roll-out conditions. The new overall store designs addressed each financial goal, optimizing the stores with a more efficient kitchen layout and custom designed and fabricated furniture used to organize the space, streamlining movement and customer flow.
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