Blend in Hawthorne Plaza is the product of two seasoned retailers joining efforts to expand product lines and establish a new brand and customer experience. International Architects Atelier served as the architect of record for the design of the company’s flagship store. Specializing in aromatherapy and relaxation products, the Blend experience focuses on the health and wellness of its guests. The design team strove to communicate this through the thoughtful fusion of divergent materials and palette, which culminate in an elegant and harmonious space.
Early-on in the design process, our team sought inspiration in a number of ancient elements and relationships, including the nautilus shell, yin and yang, and oil and water. Ying and yang was ultimately chosen. In line with the brand mission, its physical manifestation within the space epitomizes peace, relaxation, and rejuvenation. To achieve those three states of being, one must find balance – yin and yang. As a boutique, which crafts custom scents for its guests, and infuses oils, soaps, candles, and more with them, achieving a harmonious blend is critical.
Aesthetically and functionally, we sought those same ideals. Guests move through the space as fluid, white forms articulating displays and the central mixing station quietly flow into rich hardwood floors and angular displays on the west wall. At the center of it all is a sprouting Chinese Tallow Tree, used throughout history for its restorative and healing powers. Soothing features and the careful combination of contrasting elements subtly inform patrons about the store’s philosophy, while achieving the tranquil balance that encourages them to pursue peace of mind, body, and soul.